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Several hundred eBay sellers competed for this award and shared their very own personal success story. From all entries the jury had chosen the best and granted the award eBay-entrepreneur of the year 2009. The jury was especially impressed with the outstanding rating profile, which at nearly 55.000 reviews held a 100% positive average. “world-trading-net” eBay account achieved 1st place in the competition, eBay commented: Ronald Schäfer has been for three years a business on eBay. The Thuringian business man sells under “world-trading-ne" LED’s for home, work, automotive industry and stunning lighting design. In a very short time he has become a professional trader with a particularly good customer service and employs now seven employees.

It all started off when Ronald Schäfer purchased a large bag of LED’s in 2006 on eBay. As he didn’t need them all he started to sell them again on the global online marketplace eBay. The diodes were very popular not only among auto tuning fans, but found the way in many German households. Very rapidly his private sales evolved to a big commercial seller account. He spent many evenings with his girlfriend in front of the TV and counted LED's and packaged them in small bags.